About

This website is dedicated to the sporting and health conscious residents, travelers and business visitors to London, United Kingdom, one of the most vibrant and socially diverse metropolitan areas on the planet. We target amateur and elite athletes, as well as weekend warriors and those just looking to improve their general health.

Our aim is to provide you with the most up to date and helpful sports, health and fitness information. We hope to convey this information in the most understandable, concise and accurate manner possible. The ultimate purpose ... to allow you to seamlessly "fit in" to London's health & fitness scene.

On a more philosophical level, it is our belief that ...

The human race began evolving 3.5 million years ago on the mud flats of Tanzania. Tremendous recent technological advancements have lead to dramatic lifestyle changes. Our innate capacity for biologically adaptation is not able to keep pace with our social evolution (rapid self imposed changes in lifestyle as a species).

The last decade has seen "health & wellness" become a global obsession. However most of us are none the wiser, healthier or happier. Today's athletes and business professionals demand far more of their bodies and minds than our hunter-gatherer ancestors. Shortfalls of any kind are soon exposed in the form of injury, stress, disease, obesity and ill-suited posture. For many today, food sources are are available on an unprecedented scale. However most are processed in an incomprehensible number of ways, often radically altering the chemical composition of our food. Medication and surgery have merit ... when you're hit by a bus, savoring a steak brings little relief... but for many real health issues medicine is not the answer.

We were designed to be physically active, fueled by scarce but unrefined nutritional sources. We need to reconnect with ourselves (body, mind, spirit) and seek the personal balance, that allows us to fulfill our biological potential and savour life.

Brad Rogers
(Founder)