This website is dedicated to movement, more specifically, the sporting and health conscious residents, travelers and
business visitors to London, United Kingdom. Our target audience is amateur & elite athletes, weekend warriors and those just looking to improve their general health.
Our aim is to provide you with the most up to date and helpful sports, health and fitness information. We hope to
convey this information in the most understandable, concise and accurate manner
possible. Allowing you to seamlessly "fit in" to London's health & fitness scene.
Brad Rogers
(Founder)
On a more philosophical level, it is our belief that ...
The human race began evolving 3.5 million years ago on the mud flats of Tanzania. Tremendous recent technological advancements
have lead to dramatic lifestyle changes. Our innate capacity for biologically
adaptation is not able to keep pace with our social evolution (rapid self imposed changes in lifestyle as a species).
The last decade has seen "health & wellness" become a global obsession. However most of us are none the wiser, healthier or happier. Today's athletes and business professionals demand far more of their bodies and minds than our hunter-gatherer ancestors. Shortfalls of any kind are soon exposed in the form of injury, stress, disease, obesity and ill-suited posture. For many today, food sources are are available on an unprecedented scale. However most are processed in an incomprehensible number of ways, often radically altering the chemical composition of our food. Medication and surgery have merit in trauma medicine and life-threatening-disease, but for many real health issues it is not the answer.
We were designed to be physically active, fueled by scarce but unrefined nutritional sources.
We need to reconnect with ourselves (body, mind, spirit) and seek the personal balance, that allows us to fulfill our biological potential and savour life.
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